AI-Assisted Resident Outreach List Building for Social Services

The NYC Mayor's Public Engagement Unit uses SmartVAN with TargetSmart data to build lists of New York City residents for targeted outreach about social services such as health insurance enrollment. The system draws on a commercially purchased dataset of NYC residents including demographic, contact, and algorithmically derived likelihood scores. Residents may appear on outreach lists without having directly interacted with the city, based on commercially sourced data whose underlying algorithmic processes are proprietary to TargetSmart.