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AI Assistant for Social Media Content and Communications

What it is for

Marketing & Personalization
  • Used to brainstorm content ideas and draft captions for DYCD social media channels.
Inform
  • Used to summarize text and rewrite content to an appropriate reading level for public communications.
Run by
Department of Youth and Community Development (DYCD)
Where
No fixed location
Kept
Retained Not specified — governed by OpenAI's terms of service
Shared with
Accountable organization, Vendor
Your copy
You cannot see the data it holds about you. What you can do

What it is for

Marketing & PersonalizationInform

The NYC Department of Youth and Community Development uses ChatGPT, an AI language tool made by OpenAI, to help its communications team draft and edit social media content. Staff enter text prompts and receive suggested text — such as shorter captions, content ideas, or plain-language rewrites — which they then review and adapt before publishing. No automated decisions are made about individuals; the tool is used to assist human writers, not to replace them.

What it collects and what happens to it

Data taken in

About behaviour
Anonymized data
  • DYCD staff enter text prompts related to creating and editing social media content. These prompts describe communication tasks rather than individuals.

Processing

Language Models
  • ChatGPT is a large language model developed by OpenAI. It processes natural-language text prompts and generates contextually relevant text responses.

What it does

Creating (Generative AI)
Human decides
  • ChatGPT generates draft text including captions, content ideas, and plain-language rewrites. All outputs are reviewed and adapted by DYCD staff before publication.
Understanding (Semantic AI)
Human decides
  • ChatGPT interprets staff text prompts to understand the intended content goal and context before producing its response.

Outputs

Generated content
Anonymized data
  • ChatGPT produces text responses — draft captions, content ideas, and plain-language rewrites — which staff review and adapt prior to publication on DYCD's social media channels.

Run by

Department of Youth and Community Development (DYCD)
  • DYCD's Communications Unit deploys ChatGPT on a weekly basis to assist staff with drafting, summarizing, and reformatting social media content.

NYC Algorithmic Tools Compliance Report — ChatGPT (DYCD)

Built by

OpenAI
  • OpenAI is the creator and maintainer of ChatGPT. The tool is used in its freely available, off-the-shelf form. Training data is proprietary to OpenAI.

NYC Algorithmic Tools Compliance Report — ChatGPT (DYCD)

Kept for

Retained Not specified — governed by OpenAI's terms of service
  • The NYC register entry does not specify a retention period for prompts or outputs. Retention is governed by OpenAI's terms of service for the off-the-shelf ChatGPT product.
  • Duration: Not specified — governed by OpenAI's terms of service

Shared with

Not available to me
  • The text prompts entered by DYCD staff into ChatGPT are not accessible to the public. There is no individual data about members of the public processed by this system.
Available to the accountable organization
  • DYCD staff have access to the prompts they enter and the responses generated within their own sessions. Session data may also be accessible to OpenAI per its platform terms.
Available to vendor
  • As an off-the-shelf tool operated by OpenAI, input prompts and outputs may be accessible to OpenAI per its terms of service. Training data is proprietary to OpenAI.

Stored

Stored on 3rd Party Cloud
  • As an off-the-shelf OpenAI product, any session data processed by ChatGPT is stored on OpenAI's infrastructure. Specific retention and storage jurisdictions are governed by OpenAI's terms of service, which are not detailed in the NYC register entry.
  • Duration: Not specified — governed by OpenAI's terms of service
How to read the colours

Can it identify you?

Anonymized data
Data about people with the link to who is broken. Stripped of identifiers, blurred, aggregated, or noised so this system can’t reasonably tie a record back to an individual.
Pseudonymous data
Each person’s data is tied to a token (hash, ID, template) that lets this system recognise the same person across events, but the token itself doesn’t reveal a name. Reidentification is possible with extra information.
Identifiable data
The data either contains a direct identifier (name, address, account name, recognisable face or voice, plate number) or carries a token this system uses to look up legal identity during processing.

Who completes the loop?

Human decides
This mode suggests; a person decides what to do next. The AI is always advisory — a human is in the loop on every decision. Example: a triage tool ranks cases for a clinician who chooses which to see first.
Human executes
This mode decides; a person carries out the result. Example: an optimizer plans the day’s trash-collection routes, and drivers run them.
Autonomous
This mode decides and acts on its own. No person reviews each decision or carries out the resulting action.

Definitions from the DTPR standard. Amber is about your data, violet about who decides. The fuller the shape and the deeper the colour, the more identifying the data or the less a person is involved.

What you can do

Ask about this system

Questions go to the NYC Office of Technology and Innovation, not the vendor.

Your rights

  • Right to Be Informed of AI UseMembers of the public interacting with DYCD social media channels should be aware that some content may have been drafted with the assistance of AI tools. This disclosure is provided through the NYC Algorithmic Tools Compliance Report, publicly available at the source URL above.
  • Right to Algorithmic TransparencyInformation about how ChatGPT is used by DYCD is publicly disclosed through the NYC Algorithmic Tools Compliance Report. The tool is an off-the-shelf language model by OpenAI; its internal workings are proprietary. DYCD uses it to assist — not replace — human communications staff.

Risks and safeguards

  • Psychological harmAI-generated content may inadvertently reflect biases or produce inaccurate or inappropriate public-facing communications.Safeguard: All ChatGPT outputs are reviewed and adapted by DYCD communications staff before publication, ensuring human editorial control over all published content.